User Experience, ecommerce, branding Bryant Walker User Experience, ecommerce, branding Bryant Walker

Neuromarketing, Branding & Ecommerce: Why Your Ecommerce Store Must Have an Emotional Connection with Your Customers

Ecommerce brands and companies rise and fall everyday across the globe. Certainly, there are multiple factors at play including volatile markets, supply chain restrictions, an ever-changing and shape-shifting global economy (to generalize of course), but this post isn’t about those external factors. No, quite the opposite actually. It's as intimate as a personal conversation.

It’s about the connection between your products and your end-consumer.
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