FAB vs. BAF: Merging Sales Methodologies with Strong Design

The logical order of an everyday (consultative) pitch can be used to better organize your website's important information and CTAs (calls to action). Consider a 60-second elevator pitch: the consultant must give you one or two key (and relevant) talking points and hopefully leave you with enough insight to either make a decision or ask for more information (both being positive outcomes). The trick with the pitch is to keep it as concise and engaging as possible.