FAB vs. BAF: Merging Sales Methodologies with Strong Design

The logical order of an everyday (consultative) pitch can be used to better organize your website's important information and CTAs (calls to action). Consider a 60-second elevator pitch: the consultant must give you one or two key (and relevant) talking points and hopefully leave you with enough insight to either make a decision or ask for more information (both being positive outcomes). The trick with the pitch is to keep it as concise and engaging as possible.

Bryant WalkerMarch 31, 2016Design, sales methodology, product presentation, design methodology, UX

Modern Principles of Mobile App Design: Introduction

Apps are now a mainstream, trusted way to deliver content and services (and have been for some time). But in a crowded market, how does a mobile app become useful, relevant, and valued so it delights and retains users?

Bryant WalkerMarch 29, 2016Application Development, UX, Design